LetsBuyIt Blog

The idea of PowerReviews isn’t completly new. They started with the fact that online shopping is still pretty difficult. The different portals where you usually shop are well designed and it’s easy to get you product home in “5 clicks”.

But the main problem consummers are facing nowadays is how to buy your products and where to buy the specific products you may want. Most people don’t even try to research online. They go straight to their local stores.

Why is it so difficult online? Why can’t we go to one place to read all about the latest trends, read customer recommendations and THEN decide where to buy? It exists for some categories such as computers and electronics. Why can’t we find such tools for your microwave or your desk?

LetsBuyIt’s vision is that there should be a better way to research products online and not only limit the consummers’ choice to few consumer Reports, and various search engines…

According to out vision, PowerReviews is a good start to fill this gap.

“Customers should not have to leave a retailer’s site to read reviews on Amazon. Customers should not have to trudge through tons of search results to find that rare nugget of useful information. And customers should not have to visit the store to get an unbiased product recommendation. That’s our vision and the reason why PowerReviews exists.”

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Tags: benchmarks, e-Commerce, letsbuyit, online shopping, product reviews, recommandations, trends

This entry was posted on Thursday, April 12th, 2007 at 5:06 pm and is filed under e-Commerce. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.