Second Life, the new way of advertising?
As promised, I continued my trip around Second Life for the past few days. I think I’m really getting addicted now - have bought a few stuffs, talked with people, flew and even lost my hairs!
Meanwhile, I have visited a lof of ‘companies islands’, like Adidas, IBM or Toyota. I’m very impressed by the huge inerest comanies are now having in owning their own islands in SecondLife’s virtual world. Launching of a new product (last Toyota, last Dior jewel collection, etc), creating a corporate island (IBM, Adidas, etc) or even trying to win a presidential election (candidates of lately french presidential election for example), advertising on Second Life seems to be the latest trend!
Dior’s island, Belladone, looks like a jewel iself!
For a small rent to the owners of Second Life, those brands can reach millions of people to make buzz around their products and islands.
Is it really efficient and are prices gonna raise for professional users? Lt’s see in the next few months..
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Tags: 3d, online advertisement, virtual world