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Ethical Price Comparison EngineBy Emmanuel the 21 May 2007
Category : Once Upon a Time...
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21 May |
In this month’s edition of Capital, a French business magazine, Kelkoo has been strongly criticized for being untrusworthy for several reasons :
- Kelkoo does not show the lowest prices first (requiring users to click on “Sort by price”)
- Kelkoo only shows results of affiliated partners, eliminating small players who don’t have enough money to get on Kelkoo
- Kelkoo is owned by Yahoo! and therefore is not a fully independent site
Are these issues for you as a user?
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