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U.S. Internet advertising revenue approached $17 billion in 2006, a 35% gain over the prior year.

Internet advertising revenue in the U.S. set a new record in 2006, growing 35% to reach almost $17 billion, according to a report released by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC).

Search advertising accounted for 40% of 2006 U.S. ad revenue ($6.76 billion), a slight decline from 41% in 2005. Display ads, classified ads, and referral ads accounted for 32%, 18%, and 8%, respectively, of revenue. Rich media (video) ads (included in the 32% display ad share) also showed a slight market share decline, dropping to 7% from 8% in 2005.

Download the full report (pdf file)

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Tags: ad business, online, revenue

This entry was posted on Friday, June 1st, 2007 at 7:19 am and is filed under Business Model. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.