ShopperO.com - Paid for Reviews
This week we would like to highlight the interesting concept of a company that pays for the reviews of items: ShopperO.com. A German start-up from Hamburg has created a system of financial remuneration for reviews instead of only being thanked for with an email, rewarded with discounts or never-to-be-redeemed-vouchers.
They have come up with two payment methods as stated on their website:
“Every Shoppero gets 20% of the revenues from the review pages and 60% of the revenues from page hits tracing back to adgets or links.”
The definition of revenue is not very clear however if you could enlighten me, please feel free! I like the idea and this will enhance the speed of web-marketing development.
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Tags: Marketing, e-Commerce, start up