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Web 2.0: Workers See Friend, Employers See Foe

Most companies are more concerned with blocking Web site categories, such as those labeled “adult” or “gambling,” than with targeting individual Web sites, a new report notes.

When the Defense Department recently banned department personnel from visiting social networking and entertainment sites such as MySpace, YouTube, and 11 others, it cited bandwidth constraints and security concerns as the primary criteria. In the business world, however, while these sites don’t exactly boost productivity, companies are much more concerned with shutting out banner and pop-up ads as well as adware likely to install cookies on company-owned PCs.

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