LetsBuyIt Blog

Here you can view the complete video of the interview, that taken during the OMD 2007 in Düsseldorf. I am looking forward to hearing your comments.

Yesterday and today, Emmanuel and me are at the OMD 2007 Media and Marketing Fair in Düsseldorf. Everybody of the German Marketing and Advertising scene is represented at this fair so it is a great opportunity to meet all the companies, potential partners and representatives of our competitors alike.

The potential is amazing and therefore we are more than keen to soon launch and be part of this thriving e-commerce movement of new media. We can identify interesting shifts in the news, media and marketing industry as the market is moving on from the old ways of thinking into the new e-generation. One sentence summarizes our blackberry generation: “We have reached a time, where people are willing to send intangible cyber-gifts and even pay for this”.

One highlight, at least for us, was my interview with the Julius Endert from Handelsblatt.com, the most influential business newspaper in Germany, who also act as main sponsor for the OMD. Check out the video in the Handelsblatt Video Page. You will soon be able to find the translated script here on our blog.

Hope to see you at the OMD.

The 4th edition of the E-Commerce Convention took place in Paris last week. The team of LetsBuyIt spent quite some time among the conferences and different stands, each one according to their dedicated subjects: referencing, payment systems, affiliation as well as performance technologies.
It is a great environment of news but above all a great occasion to have a good vision on the actual needs of the “e-commercials”, thanks to the interventions of the users/clients themselves!
In these kind of lounges, it is not always obvious to choose, which conference to participate in: among the subjects and the speakers, the managers that take one hour to advertise their business and those that really add value to concrete problems, the choice is not always easy and the result is not always the best!
But we acknowledge that the majority of content that we worked with was of very very good quality, and above all very instructive for us who relaunch and who have a lot of questions about a lot of problems!

We will also be in Berlin at the beginning of November, which also has a great reputation, but we will talk to you about this in more detail later!

Here we are! A new logo for LetsBuyIt! Not that easy..
To be honnest, we kind of think that our actual/old logo (see above) is not very modern and most of all does not match with the new idendity of LetsBuyIt.

We are then in the middle of a big ‘logo study’: what are the actual trends, which factors create a better recognition, which font, which colors, adapt the logo to the global chart or the global chart to a logo, etc!

We found that amazing video (play below) on the subject:

So, which ones do you remember now? On our side, we kind of all remembered the same logos!