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The new wave of self-improvement efforts of retailers to adapt their websites and its navigation to the needs of the users, by implementing the latest technologies, is breezing refreshingly through the retail scene.

The fascinating tracking technologies, such as Google Analytics, allow retailers to improve the usability of their websites by closely investigating how viewers navigate on the websites and where there is need for improvement such as responsiveness to advertisements, colors, schemes and cursor-movement patterns. There is a great need for this improvement and we are looking for the new ergonomics 2008.

A new focus in retail has been put on the product itself as consumers become more critical of product, quality, price and presentation with the help of internet transparency. The efforts will be concentrated on finding new mediums to provide the best information to persuade the viewers to trigger a purchasing action.

The shocking research findings of the American Usability expert Jakob Nielsen that modern internet surfers are completely blind to banner ads on websites, by having studied eye-movements, is evidence that retailers need to move on. All proactive Marketers are looking for the new thing.

Mediums 2.0 are new marketing must-have-tools for every frontliner. Video is probably the new buzz of internet marketing 2007 as you can see in the Tomorrow Focus and Doubleclick video-effect experiment “takeGAS” and on IKEA Germany now. IKEA has created an entire videoshow presenting all 1,154 products of the new catalogue, which is a truly fascinating movie. One things is for sure: All this multimedia selling-tools will push forward those high-speed servers from Berlin Hosting Company 1blu without a doubt.

Another great hype is viral marketing with online animations, such as the genius new Wilkinson Teaser “Fight For Kisses”, the BMW M3 game or even for company presentations on www.floaded.com (check out Mercedes Benz). There are many more examples out there, even the GMAIL Video campaign, etc. That viral marketing is very difficult is proven by the Jupiter Research stating that mere 15% of the campaigns succeed as the TigerBalm Youtube video campaign shows.

May the creative and intelligent ones win!

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This post was published in Thursday 4 October 2007 at 2:40 pm in Once Upon a Time..., Uncategorized. Here is the comments feed RSS 2.0. You can leave a reply, or do a trackback on your website.