H&M Mobile Shopping with the QR Code
We have already written an article about Mobile Marketing and QR Codes on June 20, 2007. Finally we see the initial large scale attempt of international retailer H&M who are “tuning” their ads with barcodes.
You take a photo of the barcode on the poster, the software recognizes the product and without any hassle the shopper can purchase the product over the phone and the price is simply added to the telephone bill. These barcodes can be easily recognized with a small software of the Canadian mobile phones marketing specialist Semacode that allows code recognition in liaison with mobile phone cameras. That is even better than purchasing the product within the banner ad without having to leave the page, made possible by Gettailgate.com.
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Tags: Mobile, barcode, h&m, m-commerce, m-marketing, qr, semacode
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