3D Technology for virtual stores
Thursday, November 15th, 2007Kinset has developed a 3D Store technology that combines the virtual shopping with the real-time experience.
With Kinset, shops can be designed, tailored and created according to your needs in 3D and the shopper can stroll around, wander through the aisles and can use the power of the web to get information about a product that the shopper is interested in.
The retailer can decide on the look, feel and layout of the shop and analyze shopping behavior through tracking technology, on how the shopper has moved around in the virtual shop, etc. The retailer can change shop designs to optimise sales and can even use it as testing module for the real world.
This takes virtual worlds like Secondlife to the next commercial level and combines the best of the real and e-commerce world. We will see how users react and adopt this new way of shopping.





