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    Archive for 30 January 2008

    Online Shopping Survey

    By Emmanuel the 30 January 2008
    30
    Jan

    The latest Nielsen Global Online Survey on Internet shopping habits has revealed that more than 85% of the world’s online population has used the Internet to make a purchase in the last two years.

    Turkish top the tally with 91% of the online shoppers using credit cards followed by 86% of the Irish shoppers and on third place are the Indian online shoppers with 84%.

    “ Among Internet users, the highest percentage shopping online is found in South Korea, where 99% of those with Internet access have used it to shop, followed by the UK, Germany and Japan with 97% each with the US eighth, at 94%.” (Source: Livemint)

    These are the most popular categories purchased on the internet: Books (41% purchased in the past three months), Clothing/Accessories/Shoes (36%), Videos / DVDs / Games (24%), Airline Tickets (24%) and Electronic Equipment (23%). Clothing / Accessories / Shoes have increased by 20% to 30% in the last two years and books by seven per cent.

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