LetsBuyIt Blog

We have previously mentioned viral marketing however we were wondering whether anybody has examples for the monetary value of viral ad campaigns?

We read that the campaign “Will It Blend”from Blendtec generated $50,000 in ad revenue with 100 million views in total.

Apparently “Ask a Ninja” generates an unbelievable $100,000 a month in ad revenue and income from merchandising and licensing for creators Kent Nichols and Doug Sarine.

According to Wiki.media-culture the BMW viral ad campaign in 2001 generated BMW a sales increased by 12.5% compared to 2000 with peak times even crashing the servers.

What examples do you have for viral marketing campaigns where the benefit can be expressed in monetary value?

I have taken a particular interest to Mobile Marketing and M-Commerce and after having heard about Mobile Banking in developing countries I came across this article “Pakistan: Begging for alms via SMSe“. Apparently beggars are asking for mobile phone credit instead of money for food. This might sounds strange but most probably these beggars themselves treat mobile credit as some sort of virtual bank/money account, which they can use in return to pay for goods and services. I heard about this phenomenal idea, which seems to have been developed in Africa. If you have more information please don’t hesitate to letting me know.

This is a funny video that shows what Facebook would be like in real life:

I have taken a fancy to Visual Search Engines and have now come across Cluuz. Cluuz creates links between search result terms and different keywords and puts them in relation. To test it I searched for “Letsbuyit” and got the following results with two different visualisation effects. Sometimes I don’t quite see the links or relationships nor how they have been created but it is visual nevertheless. I like it. What do you think?

The Chart Search

Flash Search

We organised last Thursday our first ‘Workshop’ in our Parisian office.
A workshop? We invited 6 people, with very different Internet habits, to test our site in sneak preview! It was actually one of the first time we invited external people to use our new website, so a big moment of truth for us!
Goal of this event: see if the brand new navigation standard we have developed is understandable and ‘adoptable’ by everyone. Then, define all the critical points, study the use and reflex of the users – who had no clue about the website and its services before coming - in front of this new website: what are the points to improve in terms of ergonomics, features, explanations, etc.
It’s been a more than interesting exercise for all of us, and we already started a lot of changes on our site to offer the best user experience to our future members as soon as we launch our beta version (which is now coming very soon!).
With such a success, we decided to repeat this experience as often as possible, and create the ‘First Wednesday’s workshop, which will happen every first Wednesday’s of the month. If you are interested in participating, just let us know!

Again, a big Thank You to Magalie, Gwenaelle, Sophie, Emmanuelle, Donald, Thibaud and Emmanuel for coming!