Viral Marketing Success Stories
We have previously mentioned viral marketing however we were wondering whether anybody has examples for the monetary value of viral ad campaigns?
We read that the campaign “Will It Blend”from Blendtec generated $50,000 in ad revenue with 100 million views in total.
Apparently “Ask a Ninja” generates an unbelievable $100,000 a month in ad revenue and income from merchandising and licensing for creators Kent Nichols and Doug Sarine.
According to Wiki.media-culture the BMW viral ad campaign in 2001 generated BMW a sales increased by 12.5% compared to 2000 with peak times even crashing the servers.
What examples do you have for viral marketing campaigns where the benefit can be expressed in monetary value?
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Tags: marketing viral