Digital Life Index Study
Fleishman-Hillard Inc. and Harris Interactive have published an excellent study about the influence the internet has on modern consumers. Their “Digital Life Index Study” highlights the main aspect of the modern shopping behaviours and compares the different impacts between the UK, Germany and France. The four key findings of the report are worth reading up on:
Digital Influence: The Internet is by far the most important medium in the lives of European consumers — but companies are underinvesting in that influence.
Behavioural Framework: Consumer use of the Internet falls into five distinct classes of behaviours. Smart marketers will clearly understand the mix of behaviours that is most critical to their business — and formulate integrated campaigns to address that mix.
Consumers use the Internet in different ways to make different decisions. The differences are driven by the impact of the decision on their lives and the range of available choices.
Consumers see the clear benefits of the Internet to their lives, but they still have strong concerns that need to be addressed.
You should read the article, which you can find here.
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Tags: digital life index study, e-Commerce, internet, online
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on Tuesday, June 24th, 2008 at 11:47 am and is filed under Marketing, Web 2.0, e-Commerce.
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