LetsBuyIt Blog

After having been watching closely the development of Zilok, the US.American and European market-leader for renting anything C2C, we have just come across a similar concept, which started in Japan, called Sharemo. Zilok is the first address for those people who don’t want to throw something away but would rather rent it to somebody instead.

Sharemo, a company of Enigmo, however has taken a different approach and created a mobile-site where people can just give away, rent, share for free and swap (Swap N’Go) anything that they don’t want to simply throw away until somebody wants to keep that product. The difference to Zilok is that on Sharemo everything is for free and this idealistic idea is what they call “Sharing Economy”. Don’t hesitate to enlighten us on the business model, which we haven’t been able to figure out yet.

According to the comments on Techcrunch this would not work everywhere because it demands a lot of trust but nobody could imagine either that in Scandinavia you find unmanned-stands of strawberries and you throw in money on good faith, similar to the newspaper boxes in Germany, where you put the money in a box and take the newspaper yourself. How about the fact that in Scandinavia and Germany you don’t have to pass machines to check your metro and subway tickets, which is also unimaginable in most other countries!!?? Very interesting and we definitely keep an eye out for those sites!

Source: Screenshot Sharemo

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Tags: Zilok, enigma, rent, share, sharemo, swap, swap n'go, techcrunch

This entry was posted on Thursday, August 21st, 2008 at 9:14 am and is filed under Business Model, Web 2.0. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.