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Archive for the ‘Brand’ Category

SearchCrystal, a fantastic visual meta search-engine

Tuesday, July 31st, 2007

A new search engine tool has been available for a few weeks now : SearchCrystal.
This online tool is a “meta search-engine” - it uses the results of a lot of different search engines, and displays them in a graphical and analytic manner: by cluster, spiral, lists or also categories. User can then use drag and drops and menus to specify the way of displaying the information so that the analysis is more relevant.

Let’s see what it looks like by default when we search for “LetsBuyIt”:

SearchCrystal

This tool can be very interesting when trying to get a complete panorama of the presence and representation of a brand or service among the main sources of data (Google, Ask, MSN, RSS feeds or even flickr images).

Where do you come from?

Friday, May 11th, 2007

Here is a first answer to this question:

LetsBuyIt users

Logically, most of you come from Europe (more specifically from Germany, Netherlands, Sweden, UK and France), but we are glad to see people connect from all over the world and word of mouth spread out fast.

iGoogle - Importance of the product name

Wednesday, May 2nd, 2007

I’ve been using “Google Personalized Home Page” service for a while now and each time I was talking about this service, I’ve always been asked “What the f*ck is this?”, and I had to explain it was a Google home page fully customizable, where you can add your favorite modules, bla bla bla…

Though it was pretty self-explanatory, the name totally sucked ! Hopefully, Google recently changed the name of the product and rename it “iGoogle”. I like it (and I now understand why the URL was http://www.google.com/ig).

iGoogle