Online Ad Revenue Sets Record
Friday, June 1st, 2007U.S. Internet advertising revenue approached $17 billion in 2006, a 35% gain over the prior year.
Internet advertising revenue in the U.S. set a new record in 2006, growing 35% to reach almost $17 billion, according to a report released by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC).
Search advertising accounted for 40% of 2006 U.S. ad revenue ($6.76 billion), a slight decline from 41% in 2005. Display ads, classified ads, and referral ads accounted for 32%, 18%, and 8%, respectively, of revenue. Rich media (video) ads (included in the 32% display ad share) also showed a slight market share decline, dropping to 7% from 8% in 2005.
Download the full report (pdf file)
