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Posts Tagged ‘customization’

Show me what I want to buy

Thursday, May 17th, 2007

We recently mentionned TripBase, a new travel website providing results based on user preferences and profile ; we also told you LetsBuyIt were going to be such a personalized shopping portal, based on your user preferences.

Well, in this domain, we have to recognize that Amazon does a VERY good job in customizing its website according to its users profile. Indeed, it directly shows you a personalized home page, with very customized items:

  • Category of products you’ve been buying before
  • Category of products you’ve been visiting before
  • Products similar to what you’ve bought before

They even tell you, on a product page, what people ultimately buy after viewing this product:

Amazon

Clever, isn’t it?

Tell us what you like…

Monday, May 14th, 2007

Tell us what you like, we will tell you where to travel” is the baseline of this brand new travel website: TripBase.

TripBase has a nice way to ask questions about its users and know more about them without making them fill in a long and boring web form.

TripBase - Home Page

Once the user specified its preferences, TripBase returns destinations matching the best with his profile:

TripBase - Results Page

While the quality of returned results can surely be optimized, we like this kind of user interface and we were actually thinking about using the same kind of system to know more about our users, in order to improve products we will push and recommend to them.

LetsBuyIt will provide you with a fun and interactive way of shopping, based on your profile and preferences. Recommending products which may interest you is our very first concern in building this new shopping portal. Tell us what you like, we will tell you what to buy.