I had previously written about video ads and now found this interesting article on Off-the-record with some more good examples for video ads. It seems that the German market tries to go video now to sell their products. Another good site also Ikea.de, which present almost every room in short videos nowadays.
The e-commerce is currently growing rapidly. By 2011, it should triple and Sales Volume should reach 320 billion EUR. The main players in this market are United Kingdom, Germany and France respectively which represent approximately 70% of the European online sales. E-business is however the most dominant in the United Kingdom (60 billion generated this year). This can be explained by their different way of life. English people are said to be great spenders in comparison to Germans and French.
This growth should extend rather quickly and cover a big part of Europe. Have a look here at the entire article concerning figures of the market.
Here is a first answer to this question:
Logically, most of you come from Europe (more specifically from Germany, Netherlands, Sweden, UK and France), but we are glad to see people connect from all over the world and word of mouth spread out fast.
