LetsBuyIt Blog

It was in 1979 that Ikea first launched the Billy Bookcase. Now thirty years later, there are over 40 million Billy bookcases worldwide (the best selling bookcase in history).

Source: Guardian.co.uk

In the UK, to celebrate this joyous occasion Ikea has released some fun modern limited edition models, a hip new take on a classic.

I have to admit, they chose a great name for this bookcase!

Check out bookcases on LetsBuyIt.co.uk!

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Do you have a laptop, but not enough space for a desk?  Or do you just prefer to sit on the couch or in bed while you work?  Well then you should really think about investing in a laptop table so that you can comfortable work on your computer wherever you want.

Source: Ikea.com

I recommend Ikea’s affordable and chic laptop tables.  They are adjustable so that you can change the height or the incline of the table.  Ikea even offers a laptop table that mounts to the wall and comes with a hidden, felt-lined compartment for charging or storing your computer!

Source: Ikea.com

And if you want to splurge on a high tech table, check out RainDesign’s iLap, which is ergonomically designed and helps to keep your computer from overheating.

Source: Store.apple.com

And don’t forget to keep your laptop protected on the go with these cool laptop covers that I fould last month!

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Ikea has always been considerate of environmental preservation. The Swedish furniture manufacturer was already at the forefront on this issue and dedicates it a small collection of design objects again this year. The brand is called Ikea PS and the segment is called “green.” Functional, useful and decorative! The price of course is very affordable and the manufacturing is ecologically optimized to minimize the impact on the environment. They will be available from the 7th of February in all Ikea stores and on the IKEA website.

Here you get a first glimpse of the products with the IKEA PS clock,

Ikea PS Pendel clock

and the Ikea PS Rasken bench.

Ikea PS Rasken

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The technology to present products is advancing at lightning speed. Online retailer such as Shopflick have developed successfully by relying on the use of videos to sell their products in short video clips. Ikea has implemented interactive clips with annotations in their different rooms. These videos require a lot of equipment to make the video powerful.

At the OMD 2008 we were fortunate enough to see a display of how MyClip360 uses their technology to develop those 3D images of products that almost resemble interactive videos. First the product is being photographed from every possible angle and rendered 3D on the computer and then you get product demo like this:

CNN has taken it even a step further now by demonstrating their new hologram technology during the US election day. They have recorded the journalist Jessica Yellin in a small tent in Chicago with 35 High-Definition cameras from all angels, remodelled here in 3D and project her as hologram to hold a conversation Wolf Blitzer in the CNN headquarter in New York in real-time. Impressive work!

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The new wave of self-improvement efforts of retailers to adapt their websites and its navigation to the needs of the users, by implementing the latest technologies, is breezing refreshingly through the retail scene.

The fascinating tracking technologies, such as Google Analytics, allow retailers to improve the usability of their websites by closely investigating how viewers navigate on the websites and where there is need for improvement such as responsiveness to advertisements, colors, schemes and cursor-movement patterns. There is a great need for this improvement and we are looking for the new ergonomics 2008.

A new focus in retail has been put on the product itself as consumers become more critical of product, quality, price and presentation with the help of internet transparency. The efforts will be concentrated on finding new mediums to provide the best information to persuade the viewers to trigger a purchasing action.

The shocking research findings of the American Usability expert Jakob Nielsen that modern internet surfers are completely blind to banner ads on websites, by having studied eye-movements, is evidence that retailers need to move on. All proactive Marketers are looking for the new thing.

Mediums 2.0 are new marketing must-have-tools for every frontliner. Video is probably the new buzz of internet marketing 2007 as you can see in the Tomorrow Focus and Doubleclick video-effect experiment “takeGAS” and on IKEA Germany now. IKEA has created an entire videoshow presenting all 1,154 products of the new catalogue, which is a truly fascinating movie. One things is for sure: All this multimedia selling-tools will push forward those high-speed servers from Berlin Hosting Company 1blu without a doubt.

Another great hype is viral marketing with online animations, such as the genius new Wilkinson Teaser “Fight For Kisses”, the BMW M3 game or even for company presentations on www.floaded.com (check out Mercedes Benz). There are many more examples out there, even the GMAIL Video campaign, etc. That viral marketing is very difficult is proven by the Jupiter Research stating that mere 15% of the campaigns succeed as the TigerBalm Youtube video campaign shows.

May the creative and intelligent ones win!

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