Fleishman-Hillard Inc. and Harris Interactive have published an excellent study about the influence the internet has on modern consumers. Their “Digital Life Index Study” highlights the main aspect of the modern shopping behaviours and compares the different impacts between the UK, Germany and France. The four key findings of the report are worth reading up on:
You should read the article, which you can find here.
The e-commerce is currently growing rapidly. By 2011, it should triple and Sales Volume should reach 320 billion EUR. The main players in this market are United Kingdom, Germany and France respectively which represent approximately 70% of the European online sales. E-business is however the most dominant in the United Kingdom (60 billion generated this year). This can be explained by their different way of life. English people are said to be great spenders in comparison to Germans and French.
This growth should extend rather quickly and cover a big part of Europe. Have a look here at the entire article concerning figures of the market.
The craze of Internet users to purchase online continues to grow. The number of deals realized by e-commerce reached EUR 28.8 millions in 2007, which means a rise of 37% in one year.
Similarly 63% of the Internet users had already done a purchase in the second quarter 2007.
We notice a rise of 22% of the number of Internet buyers in 2007. This phenomenon can be explained by a bigger trust of the Internet users concerning the use of this sale’s channel (+20% in one year). Moreover, online buyers are mainly young people between 20 and 40 years old, whereas people older than 50 years are still reluctant to this way of shopping.
It is a sector which evolves very quickly because of the immediacy of the act. We are more easily facing to a logic of impulsive buying. Additionally the intent to purchase increased by 35% in 2007 in comparison to the previous year.
Find here all the information and all the statistics on this subject.
