LetsBuyIt Blog

Fashion still stands for a significant part of the revenue for online retailers, who endeavour to develop and improve their ways of presenting and marketing their products online. Merchants and developers are getting very creative as you can see with the 3D retail space modulation of Kinset Technologies, the connection of billboards to the internet through QR codes or the currently developed Bluetooth Billboards by Ströer and many more.

Reviews and ratings, despite the latest developments at eBay, however are an increasingly important factor for increasing the online sales. These reviews however need to be independent and unbiased and written by real shoppers, e.g. Reevoos. The article “Stilbildung im Internet” or “Stylecreation in the Internet” published at the FAZ is a very interesting article describing how the true fashion scene is commenting and blogging about fashion independently: Fashion as seen on the streets and not sold by retailers seems to be the latest trend of independent fashion critics.

Check out the most famous blogs about fashion: thesartorialist.blogspot.com, facehunter.blogspot.com, shoeblogs.com, styleclicker.net, glamcanyon.blogspot.com, gofugyourself.com, www.slow-wear.de.

Kinset has developed a 3D Store technology that combines the virtual shopping with the real-time experience.

With Kinset, shops can be designed, tailored and created according to your needs in 3D and the shopper can stroll around, wander through the aisles and can use the power of the web to get information about a product that the shopper is interested in.

The retailer can decide on the look, feel and layout of the shop and analyze shopping behavior through tracking technology, on how the shopper has moved around in the virtual shop, etc. The retailer can change shop designs to optimise sales and can even use it as testing module for the real world.

This takes virtual worlds like Secondlife to the next commercial level and combines the best of the real and e-commerce world. We will see how users react and adopt this new way of shopping.