LetsBuyIt Blog

I recently wrote an article about RueDuCommerce.com repositionning itself as a global shopping portal.

Here is the podcast from RadioBFM.com.

Gauthier Picquart, founder and president of RueDuCommerce.com, a major French shopping website specialized on electronic products, was interviewed today in “Good Morning Business” show, on BFM Radio.

While RueDuCommerce.com historically won a great share of the French e-commerce market, thanks to its aggressive price strategy with very low margins, Gauthier Picquart explained he recently had to change its strategy due to financial difficulties. Indeed, RueDuCommerce.com is kind of repositionning itself as a global shopping Portal and is willing to widen their product offer by letting other online shops use and integrate their e-commerce platform.

Exposure on such a great shopping website, with stable large audience volumes, will surely attract thousands of shopping websites, willing to reach more people and winning more customers. In exchange to this exposure, affiliated partners will have to yield a commission on the sales carried out.

Another interesting thing is that they want to provide users with a unique shopping cart, shared with all partner shops. It is a key point, which will probably increase the average basket amount value and also simplify the user experience of online shopping. Thumbs up if they really do it.