LetsBuyIt Blog

“The Spirit impels us 4ward 2wards others; the fire of his love makes us missionaries of God’s charity. C U tomorrow nite - BXVI”

That was a SMS that Pope Benedict XVI had sent out during the World Youth Day in Sydney last week. He truelly does speak all the languages of the world

Source: Welt

We went to a meeting this morning on the growing opportunity of marketing on mobile phones. The interest of all techniques and methods - SMS, MMS, Bluetooth points or QR code - has been proved regarding to different marketing goals and objectives of the advertisers.
Effectiveness of these mobile campaigns was one of the most significant points of the demonstration: opening rates up to 98% for SMS campaigns, return rate of 25% in average for communication campaigns, in addition to a penetration rate of the mobile phone use in Europe that doesn’t stop increasing.

I must confess that I still have some remaining questions about mobile marketing:
- Return rates are still very high today because commercial mobile messages are not very spread, and spam does not exist on this terminal. But what will happen when spam will appear among sms and mms as they are today by emails? Will we all have to get a anti-spam solution on our mobile phones?
- What about answer and/or website connection fees included on these messages? Will they be carried by the advertisers or is it gonna stay the way it is today: surprises?
- As for QR codes (or 2D codes), I must confess I’ve always been puzzled about them, but never really saw them since they appeared.. I barely believe that just by tacking a picture from any angle of a small code, it will really redirect you with no mistake to the good website!