LetsBuyIt Blog

According to the German Newspaper Sueddeutsche.de, Swiss scientists Riley Crane and Didier Sornette from the Technical University “Eidgenössischen Technischen Hochschule” (ETH) they are about to finalise a mathematical formula that can predict the success of an online video. Apparently there are comparative viewing habits and viral effects of videos that can be measured and expressed similar to earthquakes. It would be quite phenomenal if that was the case because then it would it be possible to improve videos making!

A quick note on the side: apparently HULU, the free video portal specialised on featured movies and series, is catching up with YouTube on the advertising revenue and might overtake YouTube in 2009. This would be quite outstanding because YouTube has almost “83m unique viewers in the US in September, compared to Hulu’s 6m, according to market researcher Nielsen,” as stated in the Financial Times. At the same time, Hulu is online available in the USA and YouTube internationally.

In the last two weeks we have received some interesting statistics about social networks and webpages in Europe, namely Germany, that might interest you:

First of all it needs mentioning that there are currently around 149 social networks in Germany according to the ranking - list of zweinull.cc.

The Forsa-Survey, which was initiated by Sevenone Interactive, concluded that the average German only visits eight sites per month. Such a high loyalty makes it very difficult for new websites to become popular, because the average man checks out 21 new sites and the women check out 13 new sites on an average per month. To see what these main websites are and which age group is loyal to which site, see the statistics.

Another interesting fact is that according to PriceWaterhouseCoopers, 85% of the German internet users are in some sort of social network. What makes it interesting is that these people are willing to rather receive targeted advertising instead of having to pay for the service however don’t like to be monitored/tracked while surfing the internet. In correlation to the previously mentioned loyalty of internet users, German are interested in staying the same social network for the entire life instead of joining too many new networks. To read the entire analysis of this interesting PWC study click here.