LetsBuyIt Blog

Researchers who track online customer satisfaction said recently that e-commerce companies made consumers happier than offline retailers.

Two or three years ago, companies didn’t really know what they were doing online. But nowadays they master the e-commerce process and at the same time, consumers became more mature and fluent with the concept of online shopping.

Customers know what they should expect from online shopping and they are feeling a lot more positive about their online experience. Even if few years ago they were desperate with some terrific experiences, most of them are giving a second chance to e-commerce.

Retailers tried since years and years to know their customers and to use data mining to generate value to their website. But researchers founded that consumers are still almost impossible to predict.
“Consumer behavior itself is amazingly static, and the Web hasn’t changed that,” specialist said. “Shoppers are going to do what they are going to do.” The bottom line is that “even on the Web, the old rules still apply.”

Profits! This is a key aspect of the e-commerce shops. The number of profitable e-commerce companies continues to grow and a recent survey that has been done on the e-commerce landscape found that 60 percent of the top 40 sites in terms of sales volume were profitable.

What’s your opinion concerning the e-commerce? How often do you buy online?
Are you ready to give a second chance to LetsBuyIt?

The idea of PowerReviews isn’t completly new. They started with the fact that online shopping is still pretty difficult. The different portals where you usually shop are well designed and it’s easy to get you product home in “5 clicks”.

But the main problem consummers are facing nowadays is how to buy your products and where to buy the specific products you may want. Most people don’t even try to research online. They go straight to their local stores.

Why is it so difficult online? Why can’t we go to one place to read all about the latest trends, read customer recommendations and THEN decide where to buy? It exists for some categories such as computers and electronics. Why can’t we find such tools for your microwave or your desk?

LetsBuyIt’s vision is that there should be a better way to research products online and not only limit the consummers’ choice to few consumer Reports, and various search engines…

According to out vision, PowerReviews is a good start to fill this gap.

“Customers should not have to leave a retailer’s site to read reviews on Amazon. Customers should not have to trudge through tons of search results to find that rare nugget of useful information. And customers should not have to visit the store to get an unbiased product recommendation. That’s our vision and the reason why PowerReviews exists.”

Companies that compete in the search and merchandising arena provide decision-making tools for customers to allow them to find products quickly and easily. Although the concept is called faceted search, vendors have different names for it and are busy registering and trademarking their segmented search descriptors.

Search analytics data is currently used by 65 percent of Best-in-Class retailers to build customer profiles, evaluate buying patterns and discern successful keywords and conversion paths.

This data can be modeled to anticipate customer behavior and is leveraged by 26 percent of Best-in-Class merchants to tune search results in order to merchandise to customers and customer segments on a predictive basis.

It should be noted that this process can be achieved in real-time — but it is extremely difficult to do. Sophisticated search technologies can deliver real-time merchandising results based on information gained during a consumer’s current online session, but most often this is not the case.

Predictive analysis and collective behavior are capabilities inherent to some search applications, but retailers must start with segmentation and faceted search basics prior to getting accurate predictions of what customers want and what they will purchase.

Additionally, 68 percent of leading sites use data collected from search to feed back into their merchandising tactics to influence results. What’s even more important is the ability to measure and manage the conversion process to key into what works and to modify tactics that fail.

If these processes are put in place, sites can maximize the profits of searchandising to provide a more relevant shopping experience for customers — and higher profits.